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Brainstorming

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Brainstorming Definition

Brainstorming is a technique by which a group attempts to find solution(s) to a specific problem by amassing ideas spontaneously (Osborn, 1953). It is a highly effective technique for maximising a group's creative potential, not only to generate ideas but also to determine which ideas are most likely to succeed in a specific area of interest (Baumgartner, 2007).

Brainstorming Description

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Brainstorming Examples

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Brainstorming Implementation

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Brainstorming Strengths

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Brainstorming Weaknesses

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Brainstorming Value Focus

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Brainstorming Life Cycle

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Brainstorming Sector Focus

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Brainstorming Web resources

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Brainstorming Print resources

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Brainstorming References

  • Baumgartner, J. (2007) The Complete Guide to Managing Traditional Brainstorming Events, Bwiti, Belgium.
  • Dennis, A., Valacich, J., Carte, T., Garfiled, M., Haley, B. and Aronson, J. (1997) Research report: The effectiveness of multiple dialogue in electronic brainstorming, Information Systems Research, Vol. 8 (2), pp. 203-211.
  • Hender, J. M., Dean, D. L., Rodgers, T. L. and Nunamaker, J.F. (2001) Improving group creativity: brainstorming versus non-brainstorming techniques in a GSS environment. In: The 34th Hawaii International Conference on System Sciences Hawaii.
  • Jablin, F., and Seibold, D. (1978) ‘Implications for problem-solving groups of empirical research on brainstorming: a critical review of the literature’ Southern Speech Communication Journal, Vol XLIII (4), pp. 327-356.

There are up to fifteen original source references used to write the overview of Brainstorming. Please log in or subscribe to view the original source material our researchers used to write about this concept.

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