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Cross Selling

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Cross Selling Definition

Cross-selling is widely acknowledged as an important part of customer relationship management (also in BusinessBrief). It refers to the sale of related products concurrently with the sale of a particular product (Nash & Sterna-Karwat, 1996). Cross-selling is the strategy of pushing new products to current customers based on their past purchases, which is designed to widen the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor.

Cross Selling Description

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Cross Selling Examples

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Cross Selling Implementation

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Cross Selling Strengths

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Cross Selling Weaknesses

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Cross Selling Value Focus

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Cross Selling Life Cycle

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Cross Selling Sector Focus

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Cross Selling Web resources

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Cross Selling Print resources

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Cross Selling References

  • Annual Report (2006) JP Morgan Chase.
  • Annual Report (2006) Seattle, Washington: Washington Mutual.
  • Annual Report (2004) Wells Fargo & Company.
  • Atkinson, T. (2005) Cross-Selling: Serve Well, Then Sell (January 2005).

There are up to fifteen original source references used to write the overview of Cross Selling. Please log in or subscribe to view the original source material our researchers used to write about this concept.

Cross Selling Articles

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Get the knowledge that you need on Cross Selling, get it quickly. From Cross Selling definition, description to lifecycle and value focus. Find out strengths and weaknesses with Cross Selling examples and case evidence. Need more than just an overview of Cross Selling? KnowledgeBrief have approved resources on the internet and in print on top of the list of up to 15 references used to write our concept overview

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