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Lifetime Customer Value

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Lifetime Customer Value Definition

Customer value is a customer’s economic value to a company (Bauer et al., 2003), and comprises all the different aspects of a customer’s contribution to the company’s success (Cornelsen, 2000). Lifetime Customer Value (LCV) represents a profound, supplier-oriented understanding of customer value which measures the profit contribution of a customer across the entire customer life cycle (Bauer et al., 2003).

Lifetime Customer Value Description

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Lifetime Customer Value Examples

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Lifetime Customer Value Implementation

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Lifetime Customer Value Strengths

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Lifetime Customer Value Weaknesses

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Lifetime Customer Value Value Focus

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Lifetime Customer Value Life Cycle

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Lifetime Customer Value Sector Focus

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Lifetime Customer Value Web resources

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Lifetime Customer Value Print resources

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Lifetime Customer Value References

  • Bauer, H. H., Hammerschmidt, M. and Braehler, M. (2003) The customer lifetime value concept and its contributions to corporate evaluation, Yearbook of Marketing and Consumer Research, Vol. 1, pp. 47-67.
  • Blattberg, R. C. (1998) Managing the firm using lifetime-customer value. Chain Store Age, Vol. 74 (1), pp. 46.
  • Cornelsen, J. (2000) Customer Value Analyses in Relationship Marketing – Theoretical Foundation and Results of an Empirical Study in the Automobile Industry, in Bauer, H.H., Hammerschmidt, M. and Braehler, M. (2003) The customer lifetime value concept and its contributions to corporate evaluation’ Yearbook of Marketing and Consumer Research Vol. 1, pp. 47-67.
  • Day, G. and Fahey, L. (1988) Valuing market strategies, in Bauer, H.H., Hammerschmidt, M. and Braehler, M. (2003) The customer lifetime value concept and its contributions to corporate evaluation Yearbook of Marketing and Consumer Research Vol. 1, pp. 47-67.

There are up to fifteen original source references used to write the overview of Lifetime Customer Value. Please log in or subscribe to view the original source material our researchers used to write about this concept.

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