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Mass Production

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Mass Production Definition

Fincham and Rhodes (2005: 675) characterise mass production in the following terms. Work organisation is based on large, mainly unskilled labour forces. A standardised product is built in massive volumes. Product design is extremely important; products are designed to be easily assembled. Production uses dedicated (i.e. specialised) machinery designed for a given product and production system. Tight control of the labour process is provided by systems of work measurement. Mass production is typified by the assembly line and Fordist approaches to the organisation of work.

Mass Production Description

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Mass Production Examples

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Mass Production Implementation

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Mass Production Strengths

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Mass Production Weaknesses

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Mass Production Value Focus

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Mass Production Life Cycle

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Mass Production Sector Focus

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Mass Production Web resources

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Mass Production References

  • Fincham, R. and Rhodes, P. (2005) Organisational Behaviour, Oxford University Press.
  • Legge, K. (1995) Human Resource Management: Rhetorics and Realities, MacMillan, London.
  • Lewis and Clark University (2008) Representations of Work in TV Ads – Fordism. Available at: www.lclark.edu/~soan221/fordism2.html
  • Taw (2005) Mass Provduction vs. Segment-of-One. Available at: www.artofwealth.net/2005/02/mass-production-vs-segment-of-one.html

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