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PESTLE Analysis

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PESTLE Analysis Definition

The PESTLE framework is an analysis tool that is used to identify the key drivers of change in the strategic environment (Johnson et al., 2008). PESTLE analysis includes Political, Economic, Social, Technological, Legal, and Environmental factors. Variants include: PEST, PESTLIED (including International and Demographic factors), STEEPLE (including Ethical factors), and STEEPLED (including Education and Demographic factors) (Chapman, 2006).

PESTLE Analysis Description

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PESTLE Analysis Examples

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PESTLE Analysis Implementation

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PESTLE Analysis Strengths

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PESTLE Analysis Weaknesses

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PESTLE Analysis Value Focus

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PESTLE Analysis Life Cycle

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PESTLE Analysis Sector Focus

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PESTLE Analysis Web resources

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PESTLE Analysis Print resources

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PESTLE Analysis References

  • Abdi, M. R., and Sharma, S. (2007) Strategic/Tactical Information Management of Flight Operations in Abnormal Condition through Network Control Centre. International Journal of Information Management, Vol. 27 (2), pp.19-138.
  • Johnson, G., Scholes, K., and Whittington R. (2008) Exploring Corporate Strategy Text Cases, 8th ed, Prentice Hall, London.
  • Kotler, P., and Keller, K.L. (2006) Marketing Management, 12th ed, Prentice Hall, London.
  • Narayanan, V. K, and Fahey, L. (2001) Macroenvironmental Analysis: Understanding the Environment Outside the Industry, in The Portable MBA in Strategy, 2nd ed, John Wiley & Sons, New York.

There are up to fifteen original source references used to write the overview of PESTLE Analysis. Please log in or subscribe to view the original source material our researchers used to write about this concept.

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