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Scenario Planning

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Scenario Planning Definition

Scenario planning is a technique of strategic planning that relies on tools and technologies for managing the uncertainties of the future. It includes developing different plausible representations of an organisation’s future, based on assumptions about the forces driving the market and including different uncertainties (Kotler & Keller, 2006).

Scenario Planning Description

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Scenario Planning Examples

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Scenario Planning Implementation

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Scenario Planning Strengths

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Scenario Planning Weaknesses

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Scenario Planning Value Focus

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Scenario Planning Life Cycle

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Scenario Planning Sector Focus

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Scenario Planning Web resources

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Scenario Planning Print resources

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Scenario Planning References

  • Hitt, A. M., Keats, W. B. and DeMarie, M. S. (1998) Navigating in the new Competitive Landscape: Building Strategic Flexibility and Competitive Advantage in the 21st century, The Academy of Management Executive, Vol. 12(4), pp. 22-42.
  • Kotler, P. and Keller, L.K. (2006) Marketing Management, 12th ed, Prentice Hall, USA.
  • Lindgren, M. and Bandhold, H. (2003) Scenario Planning: The Link between Future and Strategy, Palgrave McMillan: UK.
  • Ringland, G. (1998) Scenario Planning: Managing for the Future, John Wiley & Sons, USA.

There are up to fifteen original source references used to write the overview of Scenario Planning. Please log in or subscribe to view the original source material our researchers used to write about this concept.

Scenario Planning Articles

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