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Strategic Alignment

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Strategic Alignment Definition

Strategic Alignment is related to the concept of strategic fit, introduced by Michael Porter (1980). Kaplan and Norton (2006) define strategic fit as internal consistency of the activities that implement the differentiating components of a strategy. Strategic fit exists when the network of internal performance drivers is consistent and aligned with the firm's desired customer and financial outcomes (Kaplan & Norton, 2006: 261) The authors add that achieving alignment is an explicit part of the management process.

Strategic Alignment Description

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Strategic Alignment Examples

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Strategic Alignment Implementation

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Strategic Alignment Strengths

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Strategic Alignment Weaknesses

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Strategic Alignment Value Focus

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Strategic Alignment Life Cycle

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Strategic Alignment Sector Focus

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Strategic Alignment Web resources

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Strategic Alignment Print resources

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Strategic Alignment References

  • Burn, J. M. (1996) IS innovation and organisational alignment a professional juggling act, Journal of Information Technology, Vol. 11 (10), pp. 3-12.
  • Cobb, J. C., Samuels, C. J., and Sexton, M. W. (1998) Alignment and strategic change: A challenge for marketing and human resources, Leadership, Organisation Development Journal, Vol. 19 (1), pp. 32-43.
  • Ezingeard, J., McFadzean, E. and Birchall, D. (2007) Mastering the art of corroboration: A conceptual analysis of information assurance and corporate strategy alignment, Journal of Enterprise Information Management, Vol. 20, (1), pp. 96-118.
  • Henderson, J. and Venkatraman, N. (1992) Strategic alignment: A model for organisational transformation through information technology. In T. A. Kochan, T. A. and Useem, M. (Eds.), Transforming Organisations, Oxford University Press, Oxford and New York.

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