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SWOT Analysis

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SWOT Analysis Definition

SWOT is a technique for analysing the internal and external environments of an organisation through the identification and assessment of its Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis entails a distillation of the findings of an internal and external audit which draws attention, from a strategic perspective, to the critical organisational strengths and weaknesses and the opportunities and threats facing the organisation (Kotler et al., 2005).

SWOT Analysis Description

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SWOT Analysis Examples

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SWOT Analysis Implementation

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SWOT Analysis Strengths

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SWOT Analysis Weaknesses

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SWOT Analysis Value Focus

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SWOT Analysis Life Cycle

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SWOT Analysis Sector Focus

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SWOT Analysis Web resources

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SWOT Analysis Print resources

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SWOT Analysis References

  • Brassington, F. and Pettitt, S. (2005) Essentials of Marketing, Prentice Hall.
  • Haberberg, A. (2000) Swatting SWOT Strategy Development and Implementation, Strategic Planning Society, UK.
  • Johnson, G. and Scholes, K. (1998) Exploring Corporate Strategy, 2nd ed, Prentice-Hall, London.
  • Kotler, P., Armstrong, G., Saunders, J. and Wong, V. (2005) Principles of Marketing, 4th ed, Prentice Hall.

There are up to fifteen original source references used to write the overview of SWOT Analysis. Please log in or subscribe to view the original source material our researchers used to write about this concept.

SWOT Analysis Articles

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Get the knowledge that you need on SWOT Analysis, get it quickly. From SWOT Analysis definition, description to lifecycle and value focus. Find out strengths and weaknesses with SWOT Analysis examples and case evidence. Need more than just an overview of SWOT Analysis? KnowledgeBrief have approved resources on the internet and in print on top of the list of up to 15 references used to write our concept overview

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