BUSINESS RESEARCH

Where Do I Fit? Understanding My Role

Some roles are so vital to daily operations that their value only becomes clear when something goes wrong. This Hot Topic explores the often-overlooked impact of business support roles and encourages reflection on how individual contributions affect wider performance. It highlights why understanding your role is essential for business success, team effectiveness, and your own development.

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Where Do I Fit? Understanding My Role

What Would Break First?

Here’s a powerful question to consider:

If your role disappeared tomorrow, what would break first?

  • Would meetings fall apart?
  •  
  • Would customer queries go unanswered?
  •  
  • Would key systems stop running smoothly?

Research suggests that roles requiring coordination, organisation, and communication often rely on “soft skills”, such as problem-solving, time management, and emotional intelligence, which are often undervalued but crucial for day-to-day business operations (Grugulis and Vincent, 2009). Without them, tasks fall through the cracks, teams lose focus, and performance suffers.

Finding the Bigger Picture

Sometimes, when you’re focused on daily admin tasks, it can be hard to see how they link to strategic goals. But your role doesn’t just support the business; it enables it.

Understanding how your tasks contribute to broader objectives helps you:

  • Take more ownership
  •  
  • Spot improvements and risks early
  •  
  • Add value beyond what’s expected

This mindset reflects what Ulrich et al. (2008) call the link between people and business, the ability to translate processes and communication into real organisational performance.

Think Like a Connector

You may not lead a team, but you likely connect different parts of the business. You see the gaps, the overlaps, and the opportunities to make things run smoother. This gives you a unique ability to:

  • Improve workflow and service
  •  
  • Solve small problems before they escalate
  •  
  • Support others more effectively

The better you understand this, the more visible and valued your role becomes.

Referenced techniques

Technique

Hierarchy of Needs

Maslow’s Hierarchy of Needs outlines five levels of human motivation: physiological, safety, belonging, esteem, and self-actualisation. It provides businesses with insights to enhance employee engagement, improve performance, and develop strategies that align with core motivational drivers for impactful results.

Technique

Motivator-Hygiene Theory

Motivation-hygiene theory suggests that job satisfaction and job dissatisfaction are produced by different work factors. The goal of this concept is to describe practical applications of the theory and equip managers with the knowledge on how to use its elements to improve employee motivation and engagement.

Technique

Tuckman’s Team Development Model

Building and managing successful teams does not happen automatically but rather it develops as teams work together. Ensuring that the team works well together and delivers to a high standard is a critical component of achieving organisational and project success.

Technique

Expectancy Theory

Expectancy theory is one of the most influential theories of motivation in business psychology. The concept explains the strengths and weaknesses of the theory in a business context and the steps required to implement the theory for better workforce performance.

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