Business in brief library

Sales and Marketing Techniques

Advertising Campaign

Advertising Campaign

The advertising campaign concept is created to help marketing managers and those involved in marketing activities to enhance customer acquisition, penetration, customer retention and/or loyalty.

Learn more

AIDA

AIDA

The AIDA concept explains successive stages buyers go through when making a decision to buy (or not to buy) a product and describes a four-step process that firms follow to reach prospective buyers.

Learn more

Asymmetric Information

Asymmetric Information

Understanding information asymmetry is fundamental to successful business interactions and negotiations, as companies and consumers invariably hold imperfect information about one another. Using case studies and critical success factors, the concept explains how companies can use information asymmetry to their advantage.

Learn more

Balanced Scorecard

Balanced Scorecard

This concept offers a practical guide to using the Balanced Scorecard and is designed to assist executives to benefit from this strategic management technique.

Learn more

Better Outbound Marketing

Better Outbound Marketing

Reach and engage your customers; to grow your business

Learn more

Bounded Rationality Model of Decision-Making

Bounded Rationality Model of Decision-Making

The concept provides a review of the practical decision-making process and explores the model’s strengths, limitations and implications by comparing it to the rational behaviour model.

Learn more

Brand Loyalty

Brand Loyalty

Companies will often use different marketing strategies, such as reward programmes, to cultivate loyal customers. The concept reviews the notion of brand loyalty and its importance for organisations.

Learn more

Brand Management

Brand Management

This concept has been designed to equip marketing professionals with the knowledge necessary to successfully manage brands within their organisations. It discusses the main principles of brand management and reviews the technique’s constraints and benefits.

Learn more

Branding

Branding

The concept describes the process of creating distinctive and durable perceptions in the minds of consumers. It will assist marketing professionals to discover and communicate the essence of their business and what it delivers to current and prospective customers.

Learn more

Business Innovation

Business Innovation

The concept explores innovation and how it can create and capture value for organisations. It will provide professionals with a basic understanding business innovation.

Learn more

Business-to-Business Marketing/Branding

Business-to-Business Marketing/Branding

In B2B environment branding can provide leverage for sustainable competitive advantage. The concept outlines the importance of brand activities in B2B markets and highlights the main benefits, success factors, implementation steps, and impact of branding on organisations.

Learn more

Capability Management

Capability Management

Capability management is an effective technique for creating market change and to sustain long-term competitive advantage in fast-moving markets. Learn how to use dynamic capabilities as organisational and strategic routines to deploy and reconfigure your firm’s resources.

Learn more

Change Management

Change Management

Planned change management allows managers and practitioners to incorporate specific tasks and events into each stage of the change process. The concept explores how to face highly dynamic and complex environments and how to make the most of an organisational change.

Learn more

Co-creation

Co-creation

Co-creation is one of the most powerful ways to engage customers and deliver unique value. Using illustrative case studies, the concept explains how companies and customers can co-construct products, services and experiences.

Learn more

Coefficient of Elasticity

Coefficient of Elasticity

The concept describes the importance of understanding the price elasticity of demand. The concept explains how the quantity demanded of a good or service responds to a change in the price of that good or service and provides case studies of organisations that apply the coefficient of elasticity to perform better.

Learn more

Testimonials

Trusted by over 200 organisations

2000+ people are already learning with KnowledgeBrief

Coventry and Warwickshire Mind

"As the line manager of a senior team member enrolled in the Senior Leader apprenticeship, I've witnessed firsthand how the functions, skills, study elements, and learning have enhanced the knowledge of the individual. While I have seen how the course benefits the individual, it also has benefited the organisation through an improvement in the breadth of leadership skills, policies, procedures, and strategic effectiveness. I believe our partnership with KnowledgeBrief will strengthen our organisation, and I will be encouraging other staff to participate in the apprenticeship."

ManpowerGroup

"KnowledgeBrief are best in class for their Leadership and Management training, highly professional and extremely knowledgeable coaches"

Wiltshire Council

"My Apprenticeship through Wiltshire Council with KnowledgeBrief has enabled me to have a wider understanding of management principles. The guidance given was invaluable to enable me to obtain my chartered management qualification with Distinction."

Wiltshire Council

"Throughout the course, I was guided and supported by skilled Personal Learning Advisors and attended informative workshops. By gaining my CMI qualification in leadership & management, I have been able to advance my career to the next level in management."

AVIS Budget Group

"They are incredibly easy to work with and focus entirely on what’s required for success in your organisation and for your employees."

CLIC Sargent

"I would recommend KnowledgeBrief to any organisation looking for impactful leadership and management training. "

AVIS Budget Group

"In every aspect of our relationship with KnowledgeBrief, from sales to accounts and the Professional Learning Advisors, we encounter passionate and engaged people."

Tata Chemicals Europe

"The benefits the programme brings to you in your role, and throughout the organisation are incredibly valuable. I would recommend the Level 5 to anyone in a management or leadership position."

Flogas

"It doesn’t matter what stage you are at in your Leadership or Management career, a Level 3 or 5 course will make you a better leader."

JPI Media

"I recommend anyone who is in a management or leadership role to take the course. It’s both challenging and rewarding and can only augment your existing knowledge and skills. You will grow as a leader if you take this course."

Equip your employees with the skills to increase results

If you would like to discuss how we can create your Leadership and Management Training Programmes, please get in touch