Business in brief library

Sales and Marketing Techniques

Customer Satisfaction

Customer Satisfaction

This concept discusses the notion of customer satisfaction and provides a critical examination of the strengths and pitfalls of organisational practice. The concept also suggests how to increase customer satisfaction by offering a step-by-step guide.

Learn more

Customer-driven Strategy

Customer-driven Strategy

Customer-driven strategy is an essential business philosophy that all organisations should embrace. The concept provides a detailed summary of the key elements of customer-driven strategy and offers critical implementation advice and success factors.

Learn more

Data Warehousing and Data Mining in Business

Data Warehousing and Data Mining in Business

Data warehousing and data mining have emerged as key technologies and essential components of modern decision support systems. Strengths and weaknesses and success factors are considered and practical steps are provided to help organisations implement successfully.

Learn more

Database Marketing

Database Marketing

Database marketing uses databases of customers or potential customers to generate real value for companies. The concept explores why it is important for organisations to be aware of customer needs and explores key characteristics of database marketing.

Learn more

Database Systems and Management

Database Systems and Management

The full potential of a database system will only be realised if it is properly planned and developed. Practical case evidence is provided alongside advice for how organisations can effectively move from concept to design to implementation.

Learn more

Demand Curve

Demand Curve

The concept explains the important economic concept of the demand curve. It describes various strengths and weakness for use in business and provides useful implementation advice and real case studies to illustrate its application.

Learn more

Differentiation

Differentiation

The concept reviews differentiation as a marketing strategy used by companies to distinguish its product from similar offerings on the market. It describes success factors, limitation and implementation steps, as well as the most important evidence on its commercial use.

Learn more

Digital Marketing

Digital Marketing

The concept explores how digital technology can increase the effectiveness of campaign management and product/marketing design and execution. It includes case studies that illustrate real-life digital technology scenarios and reviews benefits of adopting digital marketing.

Learn more

Direct Marketing

Direct Marketing

This concept will help practitioners to develop and consolidate their understanding, knowledge and application of direct marketing principles and techniques. It reviews the theory and provides practical tools, business applications and implementation information related to direct marketing.

Learn more

Diversification

Diversification

The concept describes the key marketing principle of diversification. Using real case study examples, it explains how a diversification strategy can be used to increase existing market share and penetrate new markets.

Learn more

Due Diligence

Due Diligence

The concept provides convenient access to a range of information on due diligence, as well as some case evidence demonstrating how it influences organisations. It also reviews success factors and lists the main benefits of due diligence activities.

Learn more

e-Business

e-Business

This concept provides useful examples, success factors, implementation information and measures for e-business initiatives.

Learn more

e-Commerce

e-Commerce

This concept provides an explanation of what e-Commerce is, how it can be applied and managed, and how companies can assess its major opportunities, limitations, issues, and risks. It concept also offers practical case evidence and additional resources.

Learn more

e-Marketing

e-Marketing

This concept provides a detailed explanation of the uses of electronic communication technologies, such as the Internet, mobile phones and digital televisions, to accomplish marketing objectives.

Learn more

Emergent Change

Emergent Change

The concept provides a description of the emergent change process, the type of change that is not in an organisation's agenda - it simply manifests in our social systems when the underlying components have achieved a new order that give way to new behaviours.

Learn more

Testimonials

Trusted by over 350 organisations

2000+ people are already learning with KnowledgeBrief

"The apprenticeship with KnowledgeBrief was transformative, improving my leadership, strategic decisions, and confidence. I gained skills in planning, change management, financial acumen, and stakeholder engagement. Completing with distinction, I secured a new contract and expanded my consultancy."

"The coaching course through KnowledgeBrief was well-structured, balancing theoretical knowledge and practical knowledge. The platform is easy to navigate, providing access to support and promoting a solid understanding of coaching fundamentals. The resources provided have been comprehensive."

"Knowledge Brief has great content and is detailed in the area I am developing in. The system is very clear and easy to use and navigate. Thanks to my skills coach, for his support and guidance. I applied my course knowledge and experience, using team performance, leadership styles, and the Eisenhower matrix to manage tasks effectively."

"The apprenticeship has greatly enhanced my understanding of strategic work and how different areas of the organisation operate. It has boosted my confidence to ask questions and take on senior-level tasks. Studying has pushed me out of my comfort zone, showing me my capabilities and improving my overall performance."

"The support has been timely and professional, and since starting, I have increased my knowledge through the online platform and workshops, boosting my confidence and covering subjects like business understanding, communication, and operational plans, and I have thoroughly enjoyed the experience and would recommend it."

"As a result of this apprenticeship, I have gained confidence at work, developed key skills in project management, communication, and technical processes, improved my performance through focused feedback, and am now better prepared to contribute to the team's goals and tackle future challenges."

"I have seen positive work improvements using what I’ve learnt about leadership, communication, and decision-making, and highly recommend the easy-to-use KnowledgeBrief platform with visual progress tracking, extra resources, and valuable information."

"This journey has strengthened my strategic vision, stakeholder management, team and organisational influencing skills, and, most importantly, my confidence in communication, with structured learning and the tailored guidance proving invaluable in giving me direction and purpose as a senior leader."

"This course improved my performance by helping me create strategies, demonstrate values, develop my team, identify growth areas, and gain leadership principles like communication, conflict resolution, and strategic thinking, and I highly recommend it to anyone looking to strengthen their leadership abilities and make an impact."

"We’ve just gone through annual reviews and if I look at ratings from last year to this year, we have more excellent performers in our leadership team."

Equip your employees with the skills to increase results

If you would like to discuss how we can create your Leadership and Management Training Programmes, please get in touch