Business in brief library

Sales and Marketing Techniques

Customer Satisfaction

Customer Satisfaction

This concept discusses the notion of customer satisfaction and provides a critical examination of the strengths and pitfalls of organisational practice. The concept also suggests how to increase customer satisfaction by offering a step-by-step guide.

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Customer-driven Strategy

Customer-driven Strategy

Customer-driven strategy is an essential business philosophy that all organisations should embrace. The concept provides a detailed summary of the key elements of customer-driven strategy and offers critical implementation advice and success factors.

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Data Warehousing and Data Mining in Business

Data Warehousing and Data Mining in Business

Data warehousing and data mining have emerged as key technologies and essential components of modern decision support systems. Strengths and weaknesses and success factors are considered and practical steps are provided to help organisations implement successfully.

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Database Marketing

Database Marketing

Database marketing uses databases of customers or potential customers to generate real value for companies. The concept explores why it is important for organisations to be aware of customer needs and explores key characteristics of database marketing.

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Database Systems and Management

Database Systems and Management

The full potential of a database system will only be realised if it is properly planned and developed. Practical case evidence is provided alongside advice for how organisations can effectively move from concept to design to implementation.

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Demand Curve

Demand Curve

The concept explains the important economic concept of the demand curve. It describes various strengths and weakness for use in business and provides useful implementation advice and real case studies to illustrate its application.

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Differentiation

Differentiation

The concept reviews differentiation as a marketing strategy used by companies to distinguish its product from similar offerings on the market. It describes success factors, limitation and implementation steps, as well as the most important evidence on its commercial use.

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Digital Marketing

Digital Marketing

The concept explores how digital technology can increase the effectiveness of campaign management and product/marketing design and execution. It includes case studies that illustrate real-life digital technology scenarios and reviews benefits of adopting digital marketing.

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Direct Marketing

Direct Marketing

This concept will help practitioners to develop and consolidate their understanding, knowledge and application of direct marketing principles and techniques. It reviews the theory and provides practical tools, business applications and implementation information related to direct marketing.

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Diversification

Diversification

The concept describes the key marketing principle of diversification. Using real case study examples, it explains how a diversification strategy can be used to increase existing market share and penetrate new markets.

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Due Diligence

Due Diligence

The concept provides convenient access to a range of information on due diligence, as well as some case evidence demonstrating how it influences organisations. It also reviews success factors and lists the main benefits of due diligence activities.

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e-Business

e-Business

This concept provides useful examples, success factors, implementation information and measures for e-business initiatives.

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e-Commerce

e-Commerce

This concept provides an explanation of what e-Commerce is, how it can be applied and managed, and how companies can assess its major opportunities, limitations, issues, and risks. It concept also offers practical case evidence and additional resources.

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e-Marketing

e-Marketing

This concept provides a detailed explanation of the uses of electronic communication technologies, such as the Internet, mobile phones and digital televisions, to accomplish marketing objectives.

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Emergent Change

Emergent Change

The concept provides a description of the emergent change process, the type of change that is not in an organisation's agenda - it simply manifests in our social systems when the underlying components have achieved a new order that give way to new behaviours.

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Coventry and Warwickshire Mind

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Wiltshire Council

"My Apprenticeship through Wiltshire Council with KnowledgeBrief has enabled me to have a wider understanding of management principles. The guidance given was invaluable to enable me to obtain my chartered management qualification with Distinction."

Wiltshire Council

"Throughout the course, I was guided and supported by skilled Personal Learning Advisors and attended informative workshops. By gaining my CMI qualification in leadership & management, I have been able to advance my career to the next level in management."

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Tata Chemicals Europe

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Flogas

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