Business in brief library

Strategy and Planning Techniques

Co-creation

Co-creation

Co-creation is one of the most powerful ways to engage customers and deliver unique value. Using illustrative case studies, the concept explains how companies and customers can co-construct products, services and experiences.

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Co-sourcing

Co-sourcing

Co-sourcing is advisable for processes that an organisation does not want to completely allocate to an external provider. It reviews the main characteristics, benefits and pitfalls of this type of co-outsourcing, along with some case evidence showing how some organisations had approached it.

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Coase Theorem

Coase Theorem

The concept explains one of the most influential theories in economics. It describes the fundamental principles of the theory - as well as its strengths and weaknesses - and illustrates the theory in use through various case study examples.

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Coefficient of Elasticity

Coefficient of Elasticity

The concept describes the importance of understanding the price elasticity of demand. The concept explains how the quantity demanded of a good or service responds to a change in the price of that good or service and provides case studies of organisations that apply the coefficient of elasticity to perform better.

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Commercial Intelligence

Commercial Intelligence

The concept explains how to define, gather, analyse, and distribute intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in making strategic decisions for the organisation.

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Commercial Law

Commercial Law

The Commercial Law concept offers an overview of European commercial and industrial regulation. It also presents some useful examples of commercial conflicts involving different industries.

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Commissioning

Commissioning

This concept reviews commissioning and explores various factors that must be taken into account during the commissioning process.

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Competitive Intelligence

Competitive Intelligence

Competitive intelligence concept is designed to aid managers and business owners in their decisions through competitive intelligence. You will gain an understanding of how to gather intelligence and use it to achieve organisational goals.

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Consumption Expenditure

Consumption Expenditure

The concept describes the important economic principle of consumer expenditure. It explains its major strengths and weaknesses and provides step-by-step implementation advice and case study evidence of the concept in use.

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Contingency Theory of Leadership

Contingency Theory of Leadership

Learn why leaders behave differently across different situations and consider the importance of understanding a leader's personal style. A summary of the contingency theory's strengths and limitations is presented, as well as real case examples from across different sectors and industries.

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Continuous Improvement

Continuous Improvement

Continuous improvement strategy has been mostly applied in the field of quality improvement. The concept reviews initiatives that enhance operational performance and reports on research in the area highlighting key success factors, capabilities and business evidence.

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Coopetition

Coopetition

Coopetition is an innovative business approach that emphasises win-win scenarios between competitors. The concept details the strengths and disadvantages of cooperating with competitors, and case study evidence illustrates the types of relationships that can be achieved.

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Core Competencies

Core Competencies

Core competence is among the best-known strategic management concepts. A core competence it is believed to constitute and sustain the firm’s competitive advantage. The importance of core competencies for organisations is explored, in addition to technical capacities as one of the elements that allow organisations to be competitive in the market.

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Corporate Social Responsibility

Corporate Social Responsibility

This concept explores the different ways in which CSR is defined and provides an account of success factors and business evidence.

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Corporate/Organisational Culture

Corporate/Organisational Culture

This concept explores how organisations build up their own culture through tradition, history and structure. It also suggests that culture provides organisations with a sense of identity.

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