Business in brief library

Strategy and Planning Techniques

Data Analysis Planning

Data Analysis Planning

For Data Analysts, effective planning ensures that data analysis projects are ethical, reproducible, and aligned with stakeholder needs. A structured approach reduces errors, mitigates bias, and ensures that chosen methods are appropriate for the research objectives and data characteristics (Simpson, 2015).

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Data Mapping and Identifying Data Quality Gap Analysis

Data Mapping and Identifying Data Quality Gap Analysis

AI and automation rely on data that leaders can trust. Leaders must be able to trace data from its source to its use, check whether it is good enough for a specific AI or automation decision, and close important gaps before rollout (UK Government, 2025; NIST, 2023).

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Data Warehousing and Data Mining in Business

Data Warehousing and Data Mining in Business

Data warehousing and data mining have emerged as key technologies and essential components of modern decision support systems. Strengths and weaknesses and success factors are considered and practical steps are provided to help organisations implement successfully.

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Decision Support Systems

Decision Support Systems

The concept explains the usefulness of decision support systems for organisational problem solving. It describes the types of decision support systems available, their advantages and limitations, as well as real case studies of firms using DSS across different industries and sectors.

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Decision Trees

Decision Trees

The concept describes one of the most used decision-making models, a decision tree, which explores all possible decisions and their consequences and allows for comparison of such alternatives in one single pane.

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Demand Curve

Demand Curve

The concept explains the important economic concept of the demand curve. It describes various strengths and weakness for use in business and provides useful implementation advice and real case studies to illustrate its application.

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Demand-pull Inflation

Demand-pull Inflation

The concept explains how demand-pull (or demand-side) inflation arises in the economy. It uses case study examples to highlight the effects of demand-pull inflation and describes various advantages and disadvantages of the concept - it also provides success factors for calculating demand-pull inflation.

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Demerger

Demerger

Demergers can impact positively on the quality of management teams, both for the pre-existing company as well as the new one. Consideration of strengths and weaknesses, relevant case studies and practical implication steps help to inform and support decision making.

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Deming Wheel

Deming Wheel

This concept describes a Plan-Do-Check-Act wheel management model suggested by Deming. The model is used by companies to provide a systematic approach to achieving continuous improvement.

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Design of Experiments (DOE)

Design of Experiments (DOE)

Design of Experiments (DOE) provides a structured way to test multiple inputs simultaneously to understand what drives performance. It replaces trial-and-error with planned learning, enabling organisations to identify key effects and interactions and make evidence-based decisions about process optimisation.

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Diamond Theory of Competitive Advantage

Diamond Theory of Competitive Advantage

The concept examines the Diamond Theory of Competitive Advantage and explores the impact of the national environment on international competitive performance. It offers useful business evidence and lists the weaknesses and advantages of this theory, as well as professional tools that can direct you to further resources.

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Differentiation

Differentiation

The concept reviews differentiation as a marketing strategy used by companies to distinguish its product from similar offerings on the market. It describes success factors, limitation and implementation steps, as well as the most important evidence on its commercial use.

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Diminishing Returns

Diminishing Returns

The concept revises the law of diminishing returns as a tool that helps to understand and predict benefits and maximise returns. This knowledge can help business owners measure the amount of expected benefits when increasing production output.

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Diversification

Diversification

The concept describes the key marketing principle of diversification. Using real case study examples, it explains how a diversification strategy can be used to increase existing market share and penetrate new markets.

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