Business in brief library

Strategy and Planning Techniques

Five Forces Analysis / Framework

Five Forces Analysis / Framework

The concept provides a summary of Porter's Five Forces model and describes how it is used in practice for analysing the industry’s competitive environment.

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Flat / Horizontal Organisation

Flat / Horizontal Organisation

Traditionally, organisations were organised vertically. This concept presents an alternative way of defining organisational structure as horizontal or flat, and explores its advantages and drawbacks.

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Forecasting

Forecasting

The concept has been created to help practitioners learn how to explore and analyse their firm’s data and understand its forecasting performance. It introduces the fundamentals of forecasting methods and processes, and summarises its strengths, success factors and performance measurements.

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Forecasting and Queuing Theory

Forecasting and Queuing Theory

Understanding how demand, flow, and capacity change over time is essential when systems must perform under uncertainty. Forecasting and queuing theory offer ways to anticipate future patterns and examine how delays and congestion arise, helping make sense of time-dependent behaviour in complex environments.

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Foreign Direct Investment

Foreign Direct Investment

The concept describes the importance of foreign direct investment in today's increasingly globalised world. Using research and case study examples, it explains the strengths and drawbacks of FDI and outlines some critical factors for success.

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Forward Integration

Forward Integration

Forward integration is one of three types of vertical integration, where companies in a supply chain are united through a common owner. This concept will help managers to differentiate between forward and backward integration and gain insights into its implementation steps and success measures.

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Foundational Theory of Change Management

Foundational Theory of Change Management

Change is expected in modern organisations. Whether you're supporting others through change or adapting to it yourself, understanding how it works can help you stay confident and prepared. This technique introduces core change management theory and compares ‘Planned’ and ‘Emergent’ approaches to organisational change.

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Franchising

Franchising

Franchising is an important business growth strategy and marketing system that can boost turnover without the need to increase assets. The concept explains the advantages and drawbacks of this strategy and describes how some of the world's most iconic brands have built successful franchising businesses.

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Game Theory

Game Theory

Game theory is a highly influential theory in business, economics and politics. The concept explains the origins of game theory and the key ideas behind the theory and uses case studies from across different industries and sectors to illustrate how game theory has been used in practice.

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Gearing Ratio

Gearing Ratio

The concept explains how organisations can use gearing, or financial leverage to manage their growth strategies. It describes the advantages and risks of different levels of financial leverage, and provides step by step guidance on how to calculate the gearing ratio.

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Global Strategy

Global Strategy

The concept explains how the world's leading companies are built on global strategies. It describes the components of global strategy and provides examples of cases of companies that have developed successful global strategies and sustained competitive advantages in developed and emerging markets.

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Globalisation

Globalisation

The concept defines ‘globalisation’, places it in the historical context, and highlights competing arguments emerging from its supporters and opponents.

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Glocalisation

Glocalisation

The need to understand glocalisation has never been more important. The concept explains how businesses expanding into foreign markets need to adapt their marketing activities to suit local consumer trends and preferences if they are to compete against local rivals.

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Green Logistics

Green Logistics

The concept reviews the notion of green logistics and describes some of the problems that arise when companies adopt it. Strengths, implementation steps and business evidence provided will help organisations make a more informed decision about benefits of green logistics and transforming their supply chains.

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