Business in brief library

Strategy and Planning Techniques

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Intellectual Capitalism

Intellectual Capitalism

The knowledge economy demands that firms leverage their knowledge assets or 'intellectual capital' to compete more effectively. The concept explains the three strands of intellectual capital - human, social and organisational capitals - and uses case studies to examine how firms are creating more value through their intellectual capital.

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Intellectual Property Management

Intellectual Property Management

The concept provides a brief but comprehensive overview of the history and fundamentals of intellectual property and provides some practical information on how companies can protect their own intellectual property.

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Introduction to Customer Relationship Management

Introduction to Customer Relationship Management

Customer Relationship Management (CRM) is how an organisation understands its customers and looks after them over time. It helps teams record customer details, track interactions, solve issues promptly, and identify opportunities to build stronger, longer-lasting relationships. When used well, CRM leads to happier customers and better outcomes.

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Introduction to SWOT Analysis

Introduction to SWOT Analysis

SWOT is a simple tool that helps businesses understand their current situation and make better decisions. It looks at what they do well, what could be improved, and how external changes could affect them (Teoli, Sanvictores and An, 2023).

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Introduction to the Principles of Time Management

Introduction to the Principles of Time Management

Time management is the ability to plan, organise and prioritise tasks to make the best use of your time. By understanding the key principles, you can improve productivity, reduce stress, and work more effectively; both independently and as part of a team (Claessens et al., 2007).

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Introduction to Time Management

Introduction to Time Management

Managing time effectively is a skill that shapes how well we plan, focus, and deliver results. In busy workplaces, tasks compete for attention, deadlines overlap, and distractions are constant. Learning to organise time purposefully helps create structure, reduce pressure, and achieve better outcomes.

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Key Performance Indicators

Key Performance Indicators

Too often organisations combine other performance measures with that of KPIs, which can lead to difficulties in managing performance and tracking success. Practical implementation steps and case evidence provided helps leaders to focus on quality KPI’s that directly measure the areas needed in order to achieve success.

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Kraljic Matrix

Kraljic Matrix

This concept has been created to guide managers and business owners in recognising and analysing the weaknesses of their purchasing approaches. It explores a set of alternative purchasing strategies within each quadrant of the Kraljic Matrix.

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Leadership

Leadership

Good leaders are continually working on, and studying to improve, their leadership skills. This technique explores what makes a good leader and covers the characteristics of good organisational leadership.

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Lean Strategy

Lean Strategy

Lean strategy aligns long-term direction with evidence-based improvement. It links customer value, flow and waste reduction to strategic choices, governance and measures so daily work supports strategic aims. Success rests on clear intent, change leadership and embedding lean into operations strategy and risk (Bhasin, 2012; Ahmed & Huma, 2021).

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“The quality of support I have received from my coach has been extremely high. His coaching is considered, tailored and aligned to my personal experience, career stage as well as my day-to-day balancing of responsibilities. My apprenticeship has helped to bolster my confidence that I am taking a reasonable approach with some challenging clients.”

Liane Langdon

Director

Clarity Consulting Associates

“The apprenticeship with KnowledgeBrief was transformative, improving my leadership, strategic decisions, and confidence. I gained skills in planning, change management, financial acumen, and stakeholder engagement. Completing with distinction, I secured a new contract and expanded my consultancy.”

Sally Kee

Programme graduate

Grosvenor Health and Social Care

“The coaching course through KnowledgeBrief was well-structured, balancing theoretical and practical knowledge. The platform is easy to navigate, providing access to support and promoting a solid understanding of coaching fundamentals. The resources provided have been comprehensive.”

Sandra Ajidahun

Senior Talent Partner

Publicis Groupe

“KnowledgeBrief has great content and is detailed in the area I am developing in. The system is very clear and easy to use and navigate. Thanks to my Skills Coach for his support and guidance. I apply my course knowledge and experience, such as team performance, leadership styles, and the Eisenhower Matrix, to manage tasks effectively.”

Jonny Burrows

Assistant Manager

Cheltenham College

“The apprenticeship has greatly enhanced my understanding of strategic work and how different areas of the organisation operate. It has boosted my confidence to ask questions and take on senior-level tasks. Studying has pushed me out of my comfort zone, showing me my capabilities and improving my overall performance.”

Lauren Mitchell

HR Manager

Canterbury Oast Trust

“The support has been timely and professional and, since starting, I have increased my knowledge through the online platform and workshops. I'm covering subjects like business understanding, communication, and operational plans - which has boosted my confidence. I have thoroughly enjoyed the experience and would recommend it.”

Jason Windsor

Operations Manager HVAC

DENSO Manufacturing UK Ltd

“As a result of this apprenticeship, I have gained confidence at work. I've developed key skills in project management, communication, and technical processes, and have improved my performance through focused feedback. I am now better prepared to contribute to the team's goals and tackle future challenges.”

Cristian Condurache

Software Engineering Team Lead

Reach

“I have seen positive work improvements using what I’ve learnt about leadership, communication, and decision-making. I highly recommend the easy-to-use KnowledgeBrief platform with visual progress tracking, extra resources, and valuable information.”

Sharon Boia

EHS Manager

Abcam

“This journey has strengthened my strategic vision, stakeholder management, team and organisational influencing skills, and, most importantly, my confidence in communication. The structured learning and the tailored guidance has proven invaluable in giving me direction and purpose as a senior leader.”

Sam Dykes

Accounts Manager

Milling International Marketing Ltd

“This course improved my performance by helping me create strategies, demonstrate values, develop my team, identify growth areas, and gain leadership principles like communication, conflict resolution, and strategic thinking. I highly recommend it to anyone looking to strengthen their leadership abilities and make an impact.”

Linda Evans

UK Head of Product, Pricing & Marketing

Ferdinand Bilstein UK

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