Business in brief library

Strategy and Planning Techniques

Management by Objectives

Management by Objectives

This concept describes the popular management by objectives approach. It offers insights into the strengths and drawbacks of this technique using research evidence and case studies from across different industries, as well as advice on effective implementation.

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Managing Bring-Your-Own-Device Practice

Managing Bring-Your-Own-Device Practice

Bring-your-own-device is a popular and flexible IT policy allowing employees to work on their own devices. The concept explains the pros and cons of implementing BYOD policies and provides essential advice on managing these policies successfully - and most importantly, securely.

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Managing Open Innovation

Managing Open Innovation

This concept summarises the benefits of open innovation, presents the challenges and limitations of adopting open innovation technologies and captures best practice and experiences from real-life industrial open innovation projects.

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Managing Uncertainty: Risks and Issues in Projects

Managing Uncertainty: Risks and Issues in Projects

Uncertainty affects every project. Effective risk and issue management helps teams anticipate problems, reduce disruption and identify opportunities. This technique explains how to proactively manage risks and issues to protect outcomes, support decision-making and improve project success.

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Market Positioning

Market Positioning

The concept addresses one of the greatest challenges faced by marketing managers in today’s global markets and explores the importance of formulating competitive product positioning and a detailed marketing mix.

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Mass Customisation

Mass Customisation

Mass customisation revolutionised the ability of companies to develop, produce and deliver affordable goods and services quickly. The concept explains the rise of mass customisation, its advantages and disadvantages and strategies for implementing mass customisation successfully.

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Material Requirements Planning

Material Requirements Planning

The concept has been created to assist operational managers and practitioners in ensuring the availability of materials and products for planned production. It explores the ways to maintain the lowest possible levels of inventory, plan manufacturing activities, and deliver schedules and purchasing activities.

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Matrix Management

Matrix Management

The concept explains how organisations design matrix structures to create dual-reporting structures. It illustrates with case study examples across different industries and sectors the advantages and disadvantages of this organisational form and some of the success factors for designing effective matrix structures.

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Maximising People ROI

Maximising People ROI

People ROI (Return on Investment) refers to the measurable benefits an organisation receives from investing in its employees. It involves assessing the effectiveness of human capital investments, such as, development, recruitment, and employee engagement, to determine the financial or operational returns they generate (Phillips & Phillips, 2014).

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Maximising ROI on Digital Transformation

Maximising ROI on Digital Transformation

Return on Investment (ROI) helps organisations judge whether an activity is worth its cost. It compares value gained with cost spent. This insight covers why ROI matters, how to calculate it, and how to apply it to digital transformation options such as automation, RPA, and generative AI (HM Treasury, 2026; DSIT, 2025).

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