Business in brief library

Strategy and Planning Techniques

Market Positioning

Market Positioning

The concept addresses one of the greatest challenges faced by marketing managers in today’s global markets and explores the importance of formulating competitive product positioning and a detailed marketing mix.

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Mass Customisation

Mass Customisation

Mass customisation revolutionised the ability of companies to develop, produce and deliver affordable goods and services quickly. The concept explains the rise of mass customisation, its advantages and disadvantages and strategies for implementing mass customisation successfully.

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Material Requirements Planning

Material Requirements Planning

The concept has been created to assist operational managers and practitioners in ensuring the availability of materials and products for planned production. It explores the ways to maintain the lowest possible levels of inventory, plan manufacturing activities, and deliver schedules and purchasing activities.

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Matrix Management

Matrix Management

The concept explains how organisations design matrix structures to create dual-reporting structures. It illustrates with case study examples across different industries and sectors the advantages and disadvantages of this organisational form and some of the success factors for designing effective matrix structures.

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Maximising People ROI

Maximising People ROI

People ROI (Return on Investment) refers to the measurable benefits an organisation receives from investing in its employees. It involves assessing the effectiveness of human capital investments, such as, development, recruitment, and employee engagement, to determine the financial or operational returns they generate (Phillips & Phillips, 2014).

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Monopolistic Competition

Monopolistic Competition

The concept describes monopolistic competition - a market structure in which many firms sell products that are similar but not identical. It explains the strengths and weaknesses of the concept and outlines useful implementation advice and factors for success in achieving above-average profits in this type of market structure.

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Monte Carlo Simulation

Monte Carlo Simulation

Monte Carlo methods are often used to calculate the value of companies, to evaluate investments in projects at a business unit or corporate level, or to evaluate financial derivatives. The concept reviews the basics of the model and explores how and why it is used in organisations.

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Multi-Channel Distribution Systems

Multi-Channel Distribution Systems

Multi-channel distribution systems are an important strategic issue in marketing and e-Business. Strengths and drawbacks of using multi-channel distribution systems are provided alongside, how to implement these systems, and various measures and ways to maximise success.

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