Digital and AI Apprenticeships

AI Automation

Level 4

Artificial Intelligence (AI) and Automation Practitioner Apprenticeship Standard

Level 4

Artificial Intelligence (AI) and Automation Practitioner Apprenticeship Standard

For professionals in operational, project or support roles
Identify opportunities to streamline processes and improve productivity
Apply AI automation to enhance business performance and service outcomes
Analyse workflows and evaluate automation solutions in real contexts
Support responsible adoption of AI technologies and organisational change

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Course Overview

Designed for professionals working in operational, project or support roles, this programme equips you with the skills to apply AI and automation to improve performance and deliver value. Through practical learning and application, you will develop confidence in identifying opportunities to streamline processes, enhance productivity and support more intelligent ways of working. You will strengthen your ability to analyse workflows, evaluate solutions and contribute to initiatives that deliver measurable improvement. This programme empowers you to support the responsible adoption of new technologies, collaborate effectively with others and help your organisation adapt, perform and grow with clarity and purpose.

What You Will Achieve

Showcase your digital expertise with these in-demand qualifications.

AI Automation Certificate

KnowledgeBrief Management School

Artificial Intelligence (AI) and Automation Practitioner Certificate

Skills England

Choose specialist AI pathway qualifications

Take Your AI and Innovation Skills Further

Deepen your understanding of AI through Specialist Pathway qualifications designed to build confidence, credibility and practical impact. Depending on your chosen route, you may work towards Microsoft Certified: AI Transformation Leader, Google Cloud Generative AI Certification, or CMI Level 5 Award in Leading AI Transformation, helping you spot AI opportunities, support responsible adoption and turn AI-enabled ideas into meaningful improvements that create real workplace value.

AI Transformation Certification

Microsoft

Google Generative AI Certification

Google

CMI Level 5 Award in Leading AI Transformation

Chartered Management Institute

What You Will Learn

This programme is structured into four parts, each containing focused learning cycles designed to build the knowledge, skills and behaviours required to apply AI-enabled automation effectively in modern organisations.

Explore how AI and automation influence organisational performance and workforce experience.
Understand ethical responsibility, governance and regulatory considerations.
Analyse business processes to identify credible automation opportunities.
Assess how automation can improve productivity, efficiency and service outcomes.

Map workflows and analyse organisational processes for automation potential.
Evaluate automation tools, platforms and integration approaches.
Design scalable, user-focused automation solutions aligned to business needs.
Understand how people, processes and technology interact in automation adoption.

AI Transformation and Organisational Performance

Transform how your organisation performs with AI. In this pathway, you'll learn how to identify high-value opportunities, drive adoption across teams, and embed AI into everyday workflows to boost productivity and decision-making. You'll focus on aligning AI initiatives with business priorities and delivering measurable impact, giving you the confidence to lead meaningful, organisation-wide change.

Generative AI and Intelligent Workflows

Step into the power of generative AI and transform how you work. In this pathway, you'll understand what sets generative AI apart from traditional AI and learn to use it to boost productivity and creativity. Explore tools like Gemini Advanced, NotebookLM, Google AI Studio and Google Workspace with Gemini, and discover how to streamline workflows, unlock innovation and deliver greater impact across your organisation.

Leading AI Innovation and Transformation

Lead innovation with confidence in the age of AI. In this pathway, you'll discover how organisations generate and implement new ideas, and how AI can accelerate productivity, growth and competitive advantage. You'll build the leadership and stakeholder engagement skills needed to drive transformation and evaluate the real impact of AI-powered innovation, positioning you to create meaningful, organisation-wide change.

Apply governance, risk management and responsible automation practices.
Align automation initiatives with organisational strategy and priorities.
Support continuous improvement and long-term automation capability.
Respond effectively to emerging technologies and evolving organisational needs.

Is This Programme the Right Fit for You?

Yes, all of our programmes are designed to fit around your current role while supporting meaningful development in the workplace:

Designed to fit around your current job responsibilities.
Combines on-the-job learning with structured off-the-job training.
Directly aligned to your real workplace challenges and responsibilities.
Includes regular progress reviews and feedback sessions.
Provides personalised one-to-one support throughout the programme.

You need:

To have the right to work in the UK.
To have lived in the UK continuously for the past 3 years.
To have not previously studied the course content.
To not undertake any other qualification during your apprenticeship.
To be able to apply your learning to your role.

Level 7 apprenticeships are government funded for apprentices aged under 22 at the start of their training.
Apprentices aged under 25 may also be fully funded if they have an Education, Health and Care plan and/or have been, or are, in the care of their local authority.
If you would like to confirm eligibility or explore how this programme can support your organisation, our team will guide you through the next steps. Contact us today.

You can start your apprenticeship with us at any time that suits you and your employer:

We offer monthly start dates throughout the year to provide flexibility.
Your start date will be agreed in partnership with your employer.
Onboarding begins once eligibility and funding checks are complete.
You will receive a structured induction before formal learning begins.
We work with you to ensure a smooth and timely start.

Once the programme is complete, you will be assessed through the End Point Assessment (EPA) by an independent, accredited organisation.

Work-based Project

A substantial work-based project focused on identifying, analysing or implementing an AI-enabled automation opportunity within your organisation
Planning, delivering and evaluating outcomes linked to productivity, performance or service improvement
A structured written report outlining your approach, findings and recommendations
May include a presentation of outcomes and responses to assessor questions

Additional Assessment Activity

Further assessment to evaluate professional judgement and practical capability
May include a professional discussion, presentation, simulated task or portfolio review
Assessment approach varies depending on the approved assessment organisation

Your overall apprenticeship grade is determined by combined performance across all End Point Assessment components: Fail, Pass, Distinction

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Designed to Help You Learn,
Apply and Succeed

KBPro LXP gives every learner a personalised space to study with clarity, confidence and purpose. It helps you see what matters, understand why and apply your learning in real workplace situations. With tailored guidance, clear insight and a seamless experience, your journey is focused, achievable and connected to meaningful impact.

Personalised, relevant learning

Real, evidence-based content

Learning that adapts with you

Unlimited workshops

Guidance that drives real impact

Leaders in Action

AI essentials

Develop Practical AI Confidence
at Work with This Free AI Essentials
Bolt-On

AI Essentials gives you the opportunity to strengthen your understanding of AI through a flexible, self directed module that is optional and free of charge.

Designed to build practical confidence and workplace impact, it helps you explore how AI is used in real organisational contexts, where it can add value, and how to apply it responsibly through AI supported insight, workflow improvement, decision making and effective prompting.

Take the next step towards confident, practical use of AI
in your organisation.

Accredited by BCS, The Chartered Institute for IT

Our AI Automation programme is accredited by BCS, the UK’s leading authority for IT and digital standards. This recognition signals that the programme meets rigorous professional benchmarks and reflects the highest level of industry trust. For learners, it brings credibility, confidence, and a clear pathway to recognised professional standing. It also assures employers that their leaders are developing skills that are current, relevant, and aligned with the expectations of a respected chartered body.

Reliability You Can Count On

For clients and learners, our Good Ofsted rating is a clear measure of performance. It shows that our delivery is dependable and that our learning experience consistently drives real improvement. Learners progress with confidence through structured support. Coaches bring clarity and challenge. Our systems and quality assurance give organisations a partner they can trust.

If you want to work with a provider that delivers consistent quality and real progress, we are ready to support your goals. Let’s explore how we can help your people grow with confidence.

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Trusted by Over 700 Organisations
and More than 2,000 Learners

“The apprenticeship has profoundly impacted my personal and professional development, boosting my confidence through real-world challenges and mentorship. It provided practical experience, improved my skills, advanced my career, and doors to new opportunities.”

Atis Klavins

Factory Supervisor

“KnowledgeBrief offered excellent support with accessible coaches and regular check-ins. The apprenticeship helped me grow in my role, understand the wider business, and improve problem-solving and leadership skills. Completing it has given me confidence and a strong foundation for future career growth.”

Edward Roots

Remarketing Sales Executive

“Completing my apprenticeship with KnowledgeBrief transformed my skills, confidence, and opened doors to new career opportunities. The tailored support was excellent, and I highly recommend this programme for anyone looking to develop their career with recognised qualifications.”

Samuel Nichols

Recruitment Consultant

“We’ve just gone through annual reviews and, if I look at ratings from last year to this year, we have more excellent performers in our leadership team.”

Deborah Richardson

Training Manager

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Shelly Larsen-McHugh

Early in Careers Programme Manager

“My Apprenticeship through Wiltshire Council with KnowledgeBrief has enabled me to have a wider understanding of management principles. The guidance given was invaluable in enabling me to obtain my chartered management qualification with Distinction.”

Diane Ware CMgr MCMI, I.Eng FIHE

Principal Technical Officer (highways)

“Throughout the course, I was guided and supported by skilled Skills Coaches and attended informative workshops. By gaining my CMI qualification in Leadership and Management, I have been able to advance my career to the next level.”

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Andy Blackstock

Head of Operations

“The Skills Coaches (who are our learners’ main point of contact) are delightful, always happy to help, engaging and provide the right level of support and advice to ensure their success.”

Wali Rahman

Organisational Development Officer

“The course has been fantastic and with the knowledge and frameworks you learn and can directly apply in your day job, you will become better at what you do.”