Business in brief library

Procurement and Supply Chain Techniques

Introduction to Customer Relationship Management

Introduction to Customer Relationship Management

Customer Relationship Management (CRM) is how an organisation understands its customers and looks after them over time. It helps teams record customer details, track interactions, solve issues promptly, and identify opportunities to build stronger, longer-lasting relationships. When used well, CRM leads to happier customers and better outcomes.

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Kraljic Matrix

Kraljic Matrix

This concept has been created to guide managers and business owners in recognising and analysing the weaknesses of their purchasing approaches. It explores a set of alternative purchasing strategies within each quadrant of the Kraljic Matrix.

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Leasing vs. Purchasing Technology

Leasing vs. Purchasing Technology

The concept explains the options available when deciding whether to purchase or lease technologies. It offers practical advice regarding the pros and cons of both options, and provides helpful advice on measuring and evaluating the costs across a technology's life cycle.

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Lifecycle System Approach

Lifecycle System Approach

The Lifecycle System Approach is based on the assertion that products have a limited life, pass through distinct stages and require different marketing, financial, manufacturing, purchasing, and human resource strategies for each stage. The concept provides an overview of this approach and its main benefits and capabilities.

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Logistics and Supply Chain Management

Logistics and Supply Chain Management

Firms that improve their logistics can achieve significant savings and improve efficiency. This concepts explains the components of distribution and logistics and how they can be optimised, and provides insights into implementing logistics and supply chain management, as well as different types of measurements.

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Mass Customisation

Mass Customisation

Mass customisation revolutionised the ability of companies to develop, produce and deliver affordable goods and services quickly. The concept explains the rise of mass customisation, its advantages and disadvantages and strategies for implementing mass customisation successfully.

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