BUSINESS RESEARCH

Coaching Models

Coaching models are widely used to bring structure and coherence to coaching sessions, helping establish a common language and providing a roadmap for the conversation (Robins, 2017). Numerous models exist, such as GROW, CLEAR, and OSCAR, with literature detailing their use and the skills required. However, some scholars argue that models do not fully capture the complexity of real-time coach–coachee interaction (Robins, 2017; Bachkirova & Lawton Smith, 2015).

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Coaching Models

Models are invaluable tools for developing understanding and professional competence. They offer a structured guide to ensure essential stages of the coaching process are addressed and can provide clarity on intervention goals and process flow (Holland et al., 1998). From a systems perspective, coaching models help frame the coach–client interaction in a purposeful and strategic manner, allowing for alignment with organisational needs and performance outcomes (Clutterbuck, 2020).

Evidence suggests that novice coaches often rely heavily on structured models. For them, models offer a dependable framework that ensures recognised stages are covered and agreed outcomes are pursued (Holland et al., 1998). However, experienced practitioners tend to use models more fluidly. Rather than adhering strictly to a script, they shift dynamically in response to the coachee’s cues, balancing challenge with support. This flexibility helps maintain the coachee’s engagement without losing focus on the coaching objectives (Blakey & Day, 2012; Wall, 2017).

Whilst models provide structure and security, if coaching is a conscious, intelligent use of both support and challenging skills where the coach can shift dynamically depending on the circumstances and the environment (Blakey and Day, 2012). Then it could be said that following a structure rigidly limits a coaches ability to adapt the needs of the coachee and indeed the client if they are not one in the same.

Indeed, rigid adherence to a model may limit a coach’s ability to respond to emerging issues or explore deeper underlying concerns. Effective coaching requires the ability to remain present and adaptive - what Passmore and Fillery-Travis (2011) refer to as the “pragmatic flexibility” that distinguishes expert practitioners. Coaching becomes less about following a checklist and more about maintaining direction while honouring the organic nature of the conversation.

If models help us to develop flexibility as coach practitioners, and they offer structure and an outline for both the coaching conversation and the overall coaching journey, then they serve us well. However, although models create a system within which the coach and client work, it is important that models are not experienced as either “prescriptive or rigid” (Wall, 2017).

As coaches progress from conscious to unconscious competence, their reliance on overt structure may diminish. Models remain present, but as handrails rather than barriers, supporting a flexible, co-created journey. This transition reflects a maturing of professional judgement and responsiveness to coachee needs.

Ultimately, responsibility lies with the coach. While models offer a system within which to operate, they must never overshadow the coachee’s needs. If the session becomes meandering or loses its potency, the model can be revisited to provide clarity and refocus (Wall, 2017). The goal is not to choose between structure and spontaneity but to integrate both to serve the coachee’s goals.

Referenced techniques

Technique

GROW Coaching Model

Sir John Whitmore is considered one of the founding fathers of modern performance coaching. The model he devised (the GROW model) is used worldwide by coaches and leaders as an aid to personal development.

Technique

Coaching

Coaching is a method of personal and professional development that focuses on achieving set goals. A balance of Vision, Support and Challenge is used to help clients identify areas for improvement, with the conversation also helping to plan the route to success.

Technique

Mentoring

The concept explains the value of introducing formal mentoring schemes within organisations. It also explains the typical characteristics of a formally-structured mentoring programme, together with the most common implementation steps and objectives which are normally agreed by the mentor and their protégé.

Technique

Neurolinguistic Programming

NLP has its origins in therapy, as do many models used in coaching, however, where NLP differs is its focus on how the mind programmes itself and how, with time and effort, it can ultimately be reprogrammed using language, sensations and gestures etc.

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