Research
PESTEL Analysis: Seeing the Bigger Picture in Business
PESTEL analysis is a simple but powerful tool that helps businesses understand the external environment they operate in. By breaking down Political, Economic, Social, Technological, Environmental and Legal factors, PESTEL helps people at every level consider what’s happening outside the organisation and how it might affect daily decisions, priorities, or risks.
KnowledgeBrief
PESTEL Analysis: Seeing the Bigger Picture in Business