BUSINESS RESEARCH

Strategic Narratives for Future Innovation

Turbulent global markets present particularly difficult environments for established companies to choose new strategic directions. In these situations, strategy making should “involve constructing and reconstructing strategic narratives that reimagine the past and present in ways that allow the organisation to explore multiple possible futures”.

Share
December 2014

Constructing compelling strategic narratives is not a straightforward, linear process – and can often lead to intense conflict and friction among senior organisational members. In navigating the process, executives are reminded of four things:

  1. Strategy making isn’t about accurate forecasting: Nonetheless, ‘articulating projections certainly shapes attention, deliberation, investment and effort’.
  2. To build an innovative future, remember the past: Leaders should engage with the past to shape a narrative that connects an understanding of the company’s history to a new future direction
  3. Strategy making isn’t about getting the narrative perfect: Strategy making is an evolutionary process; settle on a narrative that is “good enough for now” so that the company can move forward and take action
  4. Breakdowns in strategy making are not failures but learning opportunities: Breakdowns can sometimes impede progress, but they can also provoke searches for new interpretations and possibilities.

Sources: Kaplan, S. and Orlikowski, W. (2014) Beyond Forecasting: Creating New Strategic Narratives, SMR, Fall; Boje, D. (2008) Storytelling Organizations, Sage, London.

Referenced techniques

Technique

Strategic Positioning

This concept reviews the formal and rational processes that can help organisations achieve the strategic positioning of their products and brands. It also addresses the success factors and implementation recommendations.

Technique

Strategic Planning

This concept reviews the process of strategic planning and shows how companies can implement strategies to enhance company and product competitiveness. It also offers a summary of the benefits of the process and examples of its application.

Technique

Scenario Planning

The concept describes what business scenarios are and how to build a step-by-step process when developing a strategic plan. You will also learn what factors are critical for the success of scenario planning and the advantages and disadvantages of this approach.

Leaders Edge Magazine Image
Subscribe for free to:

The Leading Edge

Join thousands of leaders benefiting from their bi-monthly copy of The Leading Edge on topics like Strategic Narratives for Future Innovation, to keep themselves at the cutting edge of leadership and management thinking.

Your subscription could not be saved. Please try again.
Your subscription has been successful.
Testimonials

Trusted by over 200 organisations

2000+ people are already learning with KnowledgeBrief

Coventry and Warwickshire Mind

"As the line manager of a senior team member enrolled in the Senior Leader apprenticeship, I've witnessed firsthand how the functions, skills, study elements, and learning have enhanced the knowledge of the individual. While I have seen how the course benefits the individual, it also has benefited the organisation through an improvement in the breadth of leadership skills, policies, procedures, and strategic effectiveness. I believe our partnership with KnowledgeBrief will strengthen our organisation, and I will be encouraging other staff to participate in the apprenticeship."

ManpowerGroup

"KnowledgeBrief are best in class for their Leadership and Management training, highly professional and extremely knowledgeable coaches"

Wiltshire Council

"My Apprenticeship through Wiltshire Council with KnowledgeBrief has enabled me to have a wider understanding of management principles. The guidance given was invaluable to enable me to obtain my chartered management qualification with Distinction."

Wiltshire Council

"Throughout the course, I was guided and supported by skilled Personal Learning Advisors and attended informative workshops. By gaining my CMI qualification in leadership & management, I have been able to advance my career to the next level in management."

AVIS Budget Group

"They are incredibly easy to work with and focus entirely on what’s required for success in your organisation and for your employees."

CLIC Sargent

"I would recommend KnowledgeBrief to any organisation looking for impactful leadership and management training. "

AVIS Budget Group

"In every aspect of our relationship with KnowledgeBrief, from sales to accounts and the Professional Learning Advisors, we encounter passionate and engaged people."

Tata Chemicals Europe

"The benefits the programme brings to you in your role, and throughout the organisation are incredibly valuable. I would recommend the Level 5 to anyone in a management or leadership position."

Flogas

"It doesn’t matter what stage you are at in your Leadership or Management career, a Level 3 or 5 course will make you a better leader."

JPI Media

"I recommend anyone who is in a management or leadership role to take the course. It’s both challenging and rewarding and can only augment your existing knowledge and skills. You will grow as a leader if you take this course."

Equip your employees with the skills to increase results

If you would like to discuss how we can create your Leadership and Management Training Programmes, please get in touch