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Turbulent global markets present particularly difficult environments for established companies to choose new strategic directions. In these situations, strategy making should “involve constructing and reconstructing strategic narratives that reimagine the past and present in ways that allow the organisation to explore multiple possible futures”.
Constructing compelling strategic narratives is not a straightforward, linear process – and can often lead to intense conflict and friction among senior organisational members. In navigating the process, executives are reminded of four things:
Sources: Kaplan, S. and Orlikowski, W. (2014) Beyond Forecasting: Creating New Strategic Narratives, SMR, Fall; Boje, D. (2008) Storytelling Organizations, Sage, London.
Assess how your organisation currently constructs its strategic narratives and communicates these to employees.
This concept reviews the formal and rational processes that can help organisations achieve the strategic positioning of their products and brands. It also addresses the success factors and implementation recommendations.
This concept reviews the process of strategic planning and shows how companies can implement strategies to enhance company and product competitiveness. It also offers a summary of the benefits of the process and examples of its application.
The concept describes what business scenarios are and how to build a step-by-step process when developing a strategic plan. You will also learn what factors are critical for the success of scenario planning and the advantages and disadvantages of this approach.
Join thousands of leaders benefiting from their bi-monthly copy of The Leading Edge on topics like Strategic Narratives for Future Innovation, to keep themselves at the cutting edge of leadership and management thinking.
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