Insight
Artificial intelligence is increasingly positioned as a major technological development with significant organisational implications. It has been described as systems that “apply advanced analysis and logic-based techniques, including machine learning, to interpret events, support and automate decisions, and take actions” (Neumann, Guirguis and Steiner, 2024). Similarly, AI can be understood as “intelligent systems created to use data, analysis, and observations to perform certain tasks without needing to be programmed to do so” (Reim, Åström and Eriksson, 2020).
Organisations invest in AI because it offers “enormous potential for adding value and competitive advantage” (Reim et al., 2020) and is associated with cost reduction, improved productivity and faster decision-making. However, the advantages of AI “cannot be achieved without successful implementation” (Merhi, 2023), and many organisations struggle to adopt it effectively (Neumann et al., 2024).