Business in brief library

Sales and Marketing Techniques

Scientific Retailing

Scientific Retailing

Scientific retailing is all about improving the customer experience through technological advancements - in-store and online. The concept explains the strengths and limitations of scientific retailing and provides illustrative case studies of retailers in different industries that have successfully used these tools and methods.

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Search Engine Optimisation

Search Engine Optimisation

Search engine optimisation (SEO) is an essential technique to enhance the visibility of an organisation's website. The concept uses real case study examples to highlight the benefits of SEO and provides practical implementation advice and measures for assessing the success of an SEO strategy.

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Social Media Management

Social Media Management

Social media management is an essential activity in all modern organisations. The concept explains how to fit social software and social strategies around core business problems and uses case study examples from across different industries to highlight how firms are executing their strategies.

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Social Media Marketing

Social Media Marketing

The concept explains how organisations can leverage social media marketing to build relationships with new and existing customers. It describes the different strategies for implementing social media marketing and the associated strengths and limitations.

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Strategic Alignment

Strategic Alignment

Strategic alignment is a fundamental business concept that determines the competitiveness of an organisation. The concept explains how organisations can better achieve strategic alignment to increase growth and profitability - even in the toughest markets and economic climates.

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Strategic Business Units

Strategic Business Units

A strategic business unit is a separate, specialised subsystem in the company which acts as an independent company. Having SBU assists organisations to plan their strategies and make manufacturing decisions. The concept provides a review of the critical issues on an SBU benefits and success factors.

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Strategic Positioning

Strategic Positioning

This concept reviews the formal and rational processes that can help organisations achieve the strategic positioning of their products and brands. It also addresses the success factors and implementation recommendations.

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Strategy Map

Strategy Map

The concept explains how organisations can use strategy maps as an essential tool in their strategy and planning activities. It describes how organisations have successfully used strategy maps to achieve strategic alignment and identifies the steps required to apply the concept in practice.

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Successful Project Management

Successful Project Management

Successful project management aligns people, process and governance around an evolving definition of success that blends time, cost and quality with benefits and stakeholder value (Ika and Pinto, 2022). Outcomes hinge on leadership and project-manager competencies (Abbas and Ali, 2023).

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T-Shaped People

T-Shaped People

Expand creativity and innovation in your company by attracting T-shaped people.

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Targeted Marketing

Targeted Marketing

The concept will be of particular benefit to small business owners and marketing managers. It explains the process of breaking a market into segments with the aim of concentrating marketing efforts on one or a few key segments. It also presents the most important advantages and pitfalls of targeted marketing.

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The Collaborative Advantage Model

The Collaborative Advantage Model

Today’s workplace sees organisations collaborate to reach otherwise unattainable goals. Combining resources, knowledge and skills helps them solve problems faster, reduce costs and accelerate innovation. For employees, this means learning how to share information, build trust, and work with partners outside their own team or company.

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Total Quality Management

Total Quality Management

The concept reviews TQM’s strengths, limits, key elements, and implementation factors. Contemporary practice increasingly ties TQM to sustainability (triple bottom line), extending quality tools beyond performance to environmental and social outcomes (Silvestri et al., 2024).

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