Business in brief library

Technology Techniques

Database Systems and Management

Database Systems and Management

The full potential of a database system will only be realised if it is properly planned and developed. Practical case evidence is provided alongside advice for how organisations can effectively move from concept to design to implementation.

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Decision Support Systems

Decision Support Systems

The concept explains the usefulness of decision support systems for organisational problem solving. It describes the types of decision support systems available, their advantages and limitations, as well as real case studies of firms using DSS across different industries and sectors.

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Decision Trees

Decision Trees

The concept describes one of the most used decision-making models, a decision tree, which explores all possible decisions and their consequences and allows for comparison of such alternatives in one single pane.

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Demand Management

Demand Management

This concept defines and covers the fundamentals of demand management, including the implementation process, strengths, drawbacks and success factors. It also explores the best practice companies are applying today through the revision of some useful case studies.

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Demand Management in Public Procurement

Demand Management in Public Procurement

Demand management plays an important role in public procurement of goods and services. Case study examples are presented to demonstrate how public sector organisations can make substantial savings and details are provided on the steps required to manage demand successfully.

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Demand-Driven Supply Chain

Demand-Driven Supply Chain

The concept explores the critical role played by joint collaboration and planning actions by partners in a demand-driven supply chain. It also describes the main capabilities and critical success factors of this process.

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Digital Marketing

Digital Marketing

The concept explores how digital technology can increase the effectiveness of campaign management and product/marketing design and execution. It includes case studies that illustrate real-life digital technology scenarios and reviews benefits of adopting digital marketing.

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Direct Marketing

Direct Marketing

This concept will help practitioners to develop and consolidate their understanding, knowledge and application of direct marketing principles and techniques. It reviews the theory and provides practical tools, business applications and implementation information related to direct marketing.

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Due Diligence

Due Diligence

The concept provides convenient access to a range of information on due diligence, as well as some case evidence demonstrating how it influences organisations. It also reviews success factors and lists the main benefits of due diligence activities.

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e-Auctions

e-Auctions

Reverse e-auctions are replacing traditional competitive bidding for sourcing decisions. This concept has been designed to help suppliers compete dynamically in real-time for a buyer's business. It also describes a range of benefits and drawbacks for buying organisations.

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e-Business

e-Business

This concept provides useful examples, success factors, implementation information and measures for e-business initiatives.

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e-Commerce

e-Commerce

This concept provides an explanation of what e-Commerce is, how it can be applied and managed, and how companies can assess its major opportunities, limitations, issues, and risks. It concept also offers practical case evidence and additional resources.

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e-Marketing

e-Marketing

This concept provides a detailed explanation of the uses of electronic communication technologies, such as the Internet, mobile phones and digital televisions, to accomplish marketing objectives.

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e-Procurement

e-Procurement

The concept reviews e-Procurement and the current state of its field. It explores latest technologies and demonstrates how Information Communication Technology (ICT) can be used to optimise procurement performance.

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e-Sourcing

e-Sourcing

This concept discusses the history of e-Sourcing and identifies popular e-Sourcing services, its areas of application, main benefits, and critical issues for all parties involved.

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