Research
Choosing a Mapping Approach
Service designers can choose from several ways to visualise a service, most commonly a service journey map, a service blueprint or an ecosystem map. Each shows a different picture of the same service, so picking the right one, for the right reason, at the right stage, is a skill leaders need to understand. This overview explains what each approach is suited to, what evidence it depends on and whose perspectives should shape it.
KnowledgeBrief
Choosing a Mapping Approach