Business in brief library

Technology Techniques

Narrowcasting

Narrowcasting

Narrowcasting is an important technique in broadcasting and advertising. The concept uses illustrative case studies from across different industries to explain how narrowcasting can be used to target niche audiences to increase sales and build brand loyalty.

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Open Source Software

Open Source Software

The concept explains open source software, an increasingly attractive and cost-effective IT solution. It describes the key issues of licencing for software usage and the advantages and disadvantages of open source software. Case studies and implementation advice, help to ensure better understanding of the concept.

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Organisational Cybernetics

Organisational Cybernetics

The concept presents a definition and description of organisational cybernetics and provides the capabilities and limitations of this approach, together with its business applicability and useful industry examples.

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Outsourcing

Outsourcing

This concepts describes the operational transfer of one or more business processes from an origin company to an external provider. It explains the potential benefits of outsourcing and also the many risks and drawbacks that all companies need to be aware of.

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Paradigm and Paradigm Shifting

Paradigm and Paradigm Shifting

Paradigms are generally defined as a framework that has unwritten rules and that directs actions. A paradigm shift occurs when one paradigm loses its influence and another takes over. The concept defines paradigm and paradigm shift and explains how it can relate to company strategies and industry cycles.

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Principles of Statistics for Data Analysis

Principles of Statistics for Data Analysis

Statistical principles provide the foundation for analysing data in a structured and meaningful way. They enable analysts to move beyond raw figures, supporting deeper understanding of patterns, relationships, and variability within datasets used in real-world contexts.

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Principles of the Data Analysis Lifecycle

Principles of the Data Analysis Lifecycle

Understanding and applying the data analysis lifecycle is critical for data analysts. This methodology guides the systematic transformation of data into actionable insights through a structured set of phases. It ensures rigour, consistency, and value delivery in real-world data projects.

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Procurement Transformation

Procurement Transformation

The concept discusses some underlying principles that can determine the success or failure of a procurement function during a period of change. It also offers some case studies and best practice from a variety of industries.

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Prototyping

Prototyping

Prototyping is an essential step in the product development process used by organisations. The concept explains the advantages and disadvantages of different approaches to prototyping and describes the critical factors and measures needed to implement prototyping successfully.

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Purchase to Pay Process

Purchase to Pay Process

The P2P is a process enabled by technology. It speeds up the process of purchasing from point of order to payment, and entails the full cycle of procurement. The concept has been designed to help business professionals to examine the benefits and limitations of this process, and to gain a basic understanding of the implementation processes.

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Qualitative and Quantitative Modelling

Qualitative and Quantitative Modelling

The concept explains the importance of qualitative and quantitative modelling in the field of systems dynamics. It explains the key differences between the two forms of modelling and offers practical advice on how the two forms can be implemented simultaneously for superior outcomes.

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