Business in brief library

Technology Techniques

Reverse Engineering

Reverse Engineering

The concept explains a process mainly used in industrial engineering which involves the analysis and breakdown of an object to see how it works for duplication or enhancement purposes. It discusses the advantages and limitations of this process and summarises its success factors.

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Reverse Supply Chain / Reverse Logistics

Reverse Supply Chain / Reverse Logistics

Reverse logistics has gained increasing importance as a profitable and sustainable business strategy. This concept describes a holistic view of reverse logistics and presents its main attributes, success factors and other useful professional tools.

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Sales Intelligence Solution and Sales Force Automation

Sales Intelligence Solution and Sales Force Automation

The concept explores the two processes that utilise technologies, applications and practices for the collection and presentation of sales information and to track and automate sales processes.

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Sales Process and Sales Cycle

Sales Process and Sales Cycle

This concept examines the process and stages between receiving an order and converting the sale to cash. The concept offers examples of business applications of the sales cycle, its main advantages and limitations, as well as useful success factors.

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Scenario Planning

Scenario Planning

The concept describes what business scenarios are and how to build a step-by-step process when developing a strategic plan. You will also learn what factors are critical for the success of scenario planning and the advantages and disadvantages of this approach.

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Scientific Retailing

Scientific Retailing

Scientific retailing is all about improving the customer experience through technological advancements - in-store and online. The concept explains the strengths and limitations of scientific retailing and provides illustrative case studies of retailers in different industries that have successfully used these tools and methods.

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Search Engine Optimisation

Search Engine Optimisation

Search engine optimisation (SEO) is an essential technique to enhance the visibility of an organisation's website. The concept uses real case study examples to highlight the benefits of SEO and provides practical implementation advice and measures for assessing the success of an SEO strategy.

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Security and Ethical Challenges of IT

Security and Ethical Challenges of IT

IT ethics are moral guidelines that dictate how computers and other forms of technology are used. Managing complex IT securely, including safeguarding data, and networks from unauthorised access, breaches, and attacks is challenging and involves maintaining integrity, accountability, privacy and fairness in IT security decision-making and actions.

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Shared Services

Shared Services

Shared services aim to promote efficiency and improved service for internal customers. The concept describes the many advantages and drawbacks of these organisational structures and process, as well as the conditions necessary for success.

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Shared Services Innovation

Shared Services Innovation

Learn how continuous innovation enables shared service centres to co-create new service offerings and experiences with internal customers, for internal customers. Benefits and challenges of applying shared services innovation are presented, along with step-by-step guidance and success factors for implementation.

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Social Media Management

Social Media Management

Social media management is an essential activity in all modern organisations. The concept explains how to fit social software and social strategies around core business problems and uses case study examples from across different industries to highlight how firms are executing their strategies.

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Social Media Marketing

Social Media Marketing

The concept explains how organisations can leverage social media marketing to build relationships with new and existing customers. It describes the different strategies for implementing social media marketing and the associated strengths and limitations.

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Social Network Analysis

Social Network Analysis

The concept reviews the development of social network analysis, its origins, and main contributors. It introduces the basic concepts and methods of social network analysis, their capabilities and limitations, as well as their business applications.

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